philosophy | ABOUT US


Organic we think

Cuddle Me Cuddle You Cuddle Baby

That comfortable feeling of mother and baby cuddling
Our organically certified CUDDLE products are by your side, supporting body and mind during the precious 10 months before becoming a mother and after the baby's birth. 
We have been providing care products and solutions for mother and baby for almost two decades. Tailoring our treatments by listening to women's concerns, we developed this product line that is safe and comfortable for both mother and baby, as well as the for the rest of the family. 
Over time, we have built our own networks for procuring choice, organically certified Ingredients. The harmony created between our herbal producers and our team of specialists, in selecting quality materials, preparing formulae and developing products, is a testament to our passion to offer you only the best products.
We design a fragrance with ingredients to ensure the perfect balance between mind and body for both mother and baby.
Skincare is about tuning into your instincts, listening to your body through your skin all the way to your heart...just like cuddling.
These are the ideas behind our organically certified CUDDLE products for mother and baby.


Azusa Annells

Managing Director & CEO of Blue ink Incorporated
Global Organic Formulator
Clinical Aromatherapist

Currently enrolled in the doctoral course of Medical Sciences, researching Developmental Medicine, Reproductive Pathophysiology and Obstetrics & Gynecology within Hirosaki University
Attended the Institute of Traditional Herbal Medicine and Aromatherapy in Great Britain for 3 years to study in the Clinical Aromatherapy Course, specializing in Pregnancy & Childbirth and Complementary Therapies.: Traditional Herbal Medicine and Aromatherapy (ITHMA) Diploma
After returning to Japan she established AROMATIQUE Ltd., the predecessor of Blue ink Incorporated in the year 2000.
Promoting labour care incorporating aromatherapy concepts within a gynecology & obstetric environment, Azusa held seminars and lectures for both health professionals and the general public.
She has been selected as the exclusive formulator by many large organisations, public figures and celebrities, as well as the formulator for the Hollywood film “PERFUME – The Story of a Murderer”.
Azusa is a pioneer in the field of essential oil blending in Japan.

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Organic that we think

Products that protect the baby and baby Goods that talks gently to the heart and the body of an important family.

Organic Certification

Certified Organic

CUDDLE BABY has COSMOS certification.

Our Quality & Policy

Our Quality & Policy

Reached the world, organic certification quality.

Message to Mama & Papa

Message to Mama & Papa

Encounter with new life, not only for babies but for important moms and dads.